
Over my career, I have developed a wide array of skills including Project Management, Operations, Customer Experience, Sales, and Digital Marketing.
As COO, I led the transition from a founder-led model to a scalable B2B sales operation. I implemented CRM automation, optimized SOPs, and streamlined lead management to improve efficiency. By enhancing outreach, reducing no-show rates, and refining sales workflows, I drove sustainable growth.
Designed and implemented comprehensive sales systems to streamline compliance, training, and client management.
Developed and configured a WordPress landing page integrated with Pipedrive to capture product-specific leads.
Reduced appointment no-show rates by introducing pre-meeting workflows, confirmation emails, and reminders.
Directed recruitment, hiring, and onboarding of a high-performing sales team, including crafting offer letters and compensation plans.
Conducted ongoing training and support, fostering a culture of efficiency, collaboration, and scalability.
Collaborated with executive leadership to define sales KPIs and set realistic targets, driving a results-oriented culture.
Engineered and deployed a fully integrated CRM (Pipedrive) for lead tracking, sales processes, and appointment scheduling.
Spearheaded the implementation of the company tech stack, including Slack, ClickUp, and PandaDocs, to enhance cross-departmental collaboration.
Established feedback loops for continuous improvement, refining scripts, processes, and sales strategies based on team and client feedback.
As CEO, I led client acquisition, recruitment, and operations, achieving 35%+ long-term retention. I developed scalable SOPs, streamlined recruitment workflows, and cut client request fulfillment time by 60%. By optimizing processes and maintaining a high-performing team, VALINK became a trusted partner for scalable staffing solutions.
Managed full recruitment cycles, reducing client recruitment request fulfillment time by 60%.
Recruited, trained, and managed a team of 6 employees/contractors, fostering a culture of collaboration and performance.
Implemented SOPs to streamline operations, ensuring consistency and scalability.
Conducted meta-analyses to develop KPIs, improving service delivery and operational efficiency.
Reduced turnover through regular client and employee touchpoints, enhancing satisfaction and retention.
As Project Manager, I led teams to build and scale 10-15 WordPress sites annually, increasing client traffic by 15-30% through SEO and digital strategy. Transitioning to Operations Manager, I streamlined onboarding, optimized internal workflows, and enhanced cross-department collaboration—expanding the client base 4x and driving 300% revenue growth.
Led end-to-end delivery of client projects, including web development, SEO, and social media campaigns, increasing client website traffic by 15-30%.
Managed remote development teams to build 10-15 WordPress websites annually, ensuring on-time delivery and quality control.
Collaborated directly with clients to define goals, track KPIs, and deliver measurable results, fostering long-term partnerships.
Streamlined recruitment processes and built a team of 10+ employees, reducing project bottlenecks and improving team efficiency.
Designed documentation systems for client success workflows, reducing onboarding time and enhancing service consistency.
Played a key role in expanding the client base from 5 to 20 B2B clients and 7,200 B2C clients over three years.
Implemented sales and operational strategies that drove a 300% increase in annual revenue.
Introduced tools like Slack and ClickUp to improve cross-departmental collaboration, enabling seamless scaling as demand grew.
In 2023, I joined the Mojave Educational Foundation Board of Directors. As Board Chair, I led strategic planning, governance, and operational efficiency for the Mojave Springs School. I worked closely with the Academic Director, streamlining board management and optimizing organizational processes to support educational excellence.